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Launching a Wellness Brand from Zero to Market-Ready

From Research to Live E-Commerce Site:
How I Designed and Built Maha Craft's
Complete Digital Presence in 6 Weeks

Overview

I took Maha Craft from concept to live e-commerce business in 6 weeks. Through user research and competitive analysis, I designed and built a conversion-focused Shopify site that established their professional presence in the wellness market—handling everything from brand positioning to checkout optimization with no developer handoff needed.

My Role

  • Lead UX/UI Designer & Developer

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  • Owned end-to-end product strategy, user research, visual design, and Shopify development

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  • Delivered complete e-commerce solution with zero developer handoff required

KPI's

  • Launched functional e-commerce site that established professional market credibility

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  • Created conversion-optimized user flow from discovery to purchase

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  • Delivered ingredient transparency and digestibility messaging that addressed key user concerns

Tools

  • Figma, Google Forms, Canva, Shopify Theme Editor, Google Sheets

Timeline

  • Figma, Google Forms, Canva, Shopify Theme Editor, Google Sheets

Designed, tested, and implemented full
Shopify storefront in 6 weeks with zero dev handoff.

Background

Maha Craft, an Ayurvedic-inspired wellness brand, needed to launch their first plant-based protein product with professional credibility in the competitive nutrition market.
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The Challenge

Transform a rough homepage concept into a fully functional Shopify storefront in 6 weeks—building user trust through ingredient transparency while creating a seamless purchase experience that converts first-time visitors into customers.

Research & Discvovery

My design process was deeply rooted in user research and competitive analysis. Through surveys and market research, I identified key pain points: users value transparent ingredient lists, readable nutritional benefits, non-bloating formulas, and clear, intuitive navigation.
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Survey Insights

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Design Process

Based on the research, I developed initial concepts and iterated on wireframes that balanced user needs with brand values. I refined the layout to ensure clear calls-to-action, effective product information hierarchy, and a mobile-optimized experience. Each iteration was tested internally to fine-tune usability and clarity, ensuring that the final design addressed pain points and elevated the brand.

Affinity Diagram 

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Empathy Map

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The Solution

I designed and built a conversion-optimized Shopify website that launched Maha Craft's business from concept to market-ready in 6 weeks.
Homepage hero immediately communicates brand positioning - modern nutrition rooted in tradition - with clear call-to-action
Clean product page design emphasizes key benefits (20g protein, prebiotic fiber, organic ingredients) with collapsible details for deeper transparency
Expandable ingredient transparency and digestibility focus directly addresses top user concerns about gut-friendly formulation
Recipe inspiration and versatility messaging reduces barrier to purchase by showing practical daily use cases
Personalized protein guidance addresses user need for clear, science-backed nutritional information tailored to individual body weight

Reflections

Impact & Results

  • Delivered a fully functional, live e-commerce website that launched Maha Craft's business from concept to market-ready in 6 weeks
  • Created conversion-optimized product pages that directly address user concerns about ingredient transparency and digestibility
  • Established professional brand credibility in the competitive wellness market with zero developer resources required
  • Built scalable Shopify foundation that supports future product launches and business growth
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Key Design Decisions

  • Prioritized ingredient transparency through expandable product details and clear nutritional breakdowns based on user research showing this was the #1 purchase driver
  • Designed personalized protein recommendations table to reduce decision paralysis and build trust through science-backed guidance
  • Created educational content sections (recipe inspiration, usage tips) to overcome barriers to trial and demonstrate product versatility
  • Implemented clean, minimal aesthetic with strategic use of earthy colors to communicate natural, trustworthy brand positioning
  • Structured information hierarchy to guide users from brand story to product benefits to purchase decision

Next Steps

Future Improvements

  • Analytics implementation to optimize conversion rates and user behavior insights
  • Scalable product template system for future launches and flavors
  • Customer review system and social proof integration
  • Email marketing automation for lead nurturing and retention
  • Mobile app development for enhanced customer experience

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