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Katie Calcaterra
UX / UI Designer
I design early-stage products for mission-driven startups in femtech, health, and wellness. I'm energized by the uncertain, 0→1 phase, turning disorder into intuitive experiences users love. My path from TV wardrobe stylist (dressing SNL, Late Night) to e-commerce ops to product design taught me to solve problems under pressure and adapt fast. I bring hands-on discovery, rapid Figma prototyping, and an agile approach that helps lean teams move from sticky notes to launch.
Maha Craft
A sleek e-commerce launch for a new wellness brand.
Designed and built their first e-commerce website from scratch - including brand positioning, product pages, educational content, and Shopify integration with no developer handoff.
Delivered a fully functional, conversion-optimized storefront that launched their business with professional credibility in the competitive wellness market.
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